Content, Strategy & Messaging by Julie Taraska
Content, Strategy & Messaging by Julie Taraska
HNI is one of the largest contract-furniture manufacturers in the world, grossing over $2 billion/year from its international portfolio of brands. To drive growth, we partnered with HNI’s real-estate leads and international sales team to produce e-books, RFPs, and presentations that targeted certain potential clients or aimed to deepen business with existing ones. We combined sales and marketing insights, developing tactical messages; we then tailored these to each company’s culture and needs. Targets included a Washington-based ecommerce retailer, a U.S. chain of banks, and the four largest landlords in the commercial real estate (CRE) market.