Julie Taraska
Content, Strategy & Communication Expert
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Storytelling Templates

I developed a new storytelling process and flexible template for architecture firm Perkins+Will. First, I identified the information and types of images that should be included to highlight each project’s unique design and business factors. Then, I created several plug-and-play formats for staff to present the story. Finally, I produced a step-by-step guide on how to strategically use visual and text elements to maximize a project’s impact on media and potential clients.