Content, Strategy & Messaging by Julie Taraska
Content, Strategy & Messaging by Julie Taraska
We developed a new storytelling process and flexible template for architecture firm Perkins+Will. First, we identified the information and types of images that should be included to highlight each project’s unique design and business factors. Then, we created several plug-and-play formats for staff to present the story. Finally, we produced a step-by-step guide on how to strategically use visual and text elements to maximize a project’s impact on media and potential clients.