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    <loc>https://www.julietaraska.com/about</loc>
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    <lastmod>2023-06-06</lastmod>
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    <loc>https://www.julietaraska.com/contact</loc>
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    <lastmod>2018-05-15</lastmod>
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  <url>
    <loc>https://www.julietaraska.com/services</loc>
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    <lastmod>2021-02-18</lastmod>
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      <image:title>Services - Content Strategy</image:title>
      <image:caption>Define audience, audit content, and develop voice. Create and implement all editorial systems to ensure success, including templates, editorial calendars, and training materials.</image:caption>
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      <image:title>Services - Account-Based Management</image:title>
      <image:caption>Produce e-books, RFPs, and presentations targeting specific potential and existing clients. Unite tactical marketing efforts with sales information, aiming to identify new markets and expand business with current accounts.</image:caption>
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      <image:title>Services - Communications Strategy</image:title>
      <image:caption>Select, clarify, and amplify internal and external messages to increase employee loyalty, win work, and gain media coverage. Forms range from marketing collateral and thought-leadership pieces to partnerships and live events.</image:caption>
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      <image:title>Services - Editorial Content Creation</image:title>
      <image:caption>Plan, write, and edit digital, print, and social-media copy and campaigns for B2C and B2B audiences. Develop features, videos, custom publications, and live events.</image:caption>
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      <image:title>Services - Copywriting</image:title>
      <image:caption>Develop and write all campaign aspects, including product descriptions, brochures, video scripts, CRM assets, and social-media copy.</image:caption>
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      <image:title>Services - Content Audit</image:title>
      <image:caption>Perform qualitative analyses on website and social-media content, determining if pieces are relevant to customer needs and consistent with company goals. Utilize analytics, optimize articles for search, and identify ways content can drive sales.</image:caption>
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      <image:title>Services - Brand Strategy</image:title>
      <image:caption>Articulate the value, vision, and unique selling points of a company. Position services for maximum effect in relationship to the market, audience, and competition.</image:caption>
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      <image:title>Services - Change Management</image:title>
      <image:caption>Develop the strategy, materials, and schedule to communicate shifts in name, purpose, and personnel to internal and external audiences. Work with marketing and human-resources departments to create clear messages and smooth transitions.</image:caption>
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