Articulate the value, vision, and unique selling points of a company. Position services for maximum effect in relationship to the market, audience, and competition.
Select, clarify, and amplify internal and external messages to increase employee loyalty, win work, and gain media coverage. Forms range from marketing collateral and thought-leadership pieces to partnerships and live events.
Define audience, audit content, and develop voice. Create and implement all editorial systems to ensure success, including templates, editorial calendars, and training materials.
Develop and write all campaign aspects, including product descriptions, brochures, video scripts, CRM assets, and social-media copy.
Editorial Content Creation
Plan, write, and edit digital, print, and social-media copy and campaigns for B2C and B2B audiences. Develop features, videos, custom publications, and live events.
Marketing Content Creation
Produce marketing collateral from ideation to execution, including decks, boilerplates, newsletters, videos, white papers, case studies, and thought-leadership pieces.